Strategic Revenue Operations for Complex Product Launches

Complex Technical Products Require Specialized Expertise

Enterprise AdTech and FinTech companies face unique challenges when launching sophisticated advertising platforms and monetization products. Traditional consulting approaches fail because they lack the technical depth and commercial acumen needed for complex B2B product launches.

I provide the specialized strategic frameworks that established companies need to successfully bridge their technical innovation with sustainable revenue growth.

Enterprise Revenue Operations Expertise

Specialized capabilities developed through scaling $1B+ advertising businesses and launching complex technical products at enterprise scale.

Platform Strategy & Architecture

Designing comprehensive advertising platform strategies that align technical capabilities with market opportunities and revenue objectives.

Revenue Operations Excellence

Building scalable revenue operations that drive client acquisition, maximize product adoption, and ensure sustainable growth for complex B2B products.

Revenue Operations Excellence

Orchestrating alignment between engineering, product, sales, and marketing teams to ensure cohesive execution of complex product launches.

Digital Revenue Transformation for Enterprise Platforms

Enterprise companies with sophisticated advertising platforms often struggle to optimize their digital ecosystem for maximum revenue growth. Technical sophistication doesn't automatically translate to commercial success without the right strategic framework and operational alignment.

I specialize in digital transformation initiatives that unlock revenue potential for AdTech, FinTech, and SaaS companies. From optimizing platform monetization strategies to redesigning revenue operations for scale, my approach bridges technical capabilities with commercial outcomes. This comprehensive methodology has helped companies achieve transformational growth from PayPal's advertising ecosystem development to multi-million dollar platform optimization projects.

Resilient Media was an extension of my team; they helped refine our GTM approach and cross-channel strategy, leading to significant growth and improved performance metrics.

Oscar Chavez-Guerrero, VP Consumer Acquisition

Their expertise in digital marketing operations helped us launch our product successfully and exceed sales forecasts. Their data-driven approach to product adoption forecasting was helpful to us.

Jane Vanderbilt, Sr. Director PMM

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Strategic Revenue Operations for Complex Product Launches

AdTech & FinTech Product Launch Strategy

Bringing complex advertising and monetization products to market requires specialized expertise that most companies lack internally. I help established AdTech, FinTech, and SaaS companies bridge the critical gap between technical product capabilities and commercial success through strategic launch planning and operational excellence.

My product launch approach integrates market positioning, revenue operations design, cross-functional team alignment, and strategic partnerships needed for sustainable scale. From PayPal's advertising business launch to multi-million dollar platform scaling, I deliver proven frameworks that transform innovative products into revenue-generating market leaders.

Core Strategic Capabilities

• Go-to-market strategy for complex advertising and monetization platforms

• Revenue operations design and scaling for technical products

• Cross-functional alignment between engineering, sales, and marketing teams

• Launch strategy and execution for new market entry

• Strategic partnership development with agencies, publishers, and platforms

• Performance optimization through data-driven insights and operational frameworks

About the Founder

Felix Escobedo brings two decades of hands-on experience building and scaling advertising businesses that generate hundreds of millions in revenue. His career spans the evolution of digital advertising—from Yahoo!'s early search dominance to programmatic platforms to today's sophisticated AdTech ecosystems.

As a founding executive, Felix co-created Perform Media's $50M programmatic advertising business, establishing relationships with major brands and agencies while building the operational framework for sustainable growth. At PayPal, he spearheaded their entry into advertising, launching Marketing Solutions and scaling merchant adoption across their platform. His tenure at Yahoo! included managing their $1.5B North America advertising organization and consistently ranking in the top 10% of managers globally among 14,000+ employees.

Felix's approach combines deep technical understanding with proven commercial execution. He's built revenue operations systems supporting billion-dollar businesses, designed go-to-market strategies for complex products, and created the cross-functional alignment that turns innovative platforms into market leaders. This combination of operational excellence and strategic vision makes him uniquely qualified to help companies bridge the gap between technical capability and revenue success.